Hey Kevin, "With so many homes on the market For Sale and with an average Days on Market value over 100 days what are the most important things we can do to help our property sell quickly and for the highest price?"
Great question! In my opinion there are three absolutely crucial items needed to best maximize a Seller's chance of selling quickly and for the highest price. They include:
1) "Compelling Pricing!": The analogy I use here is to think of body surfing. When you are in the ocean and wanting to catch a wave to ride you have to swim a little bit to get ahead of it. Otherwise, if you wait to catch it right when the wave is upon you it will simply pass you by. It's the same way in the real estate market when it comes to pricing a home. If you price the property in the market (the wave) right in the middle of all your competition you have not positioned your listing to stand out
and capture buyer prospects' attention. Pricing the home in the middle of the market or even worse pricing it way above the market "to just see if you can get that price" can result in multiple price reductions as you follow the market trying to get in front of the wave. Now, on the other hand the Seller who goes ahead and lists with a compelling price from the onset will get in front of the competition and best position the listing to capture the attention of prospective buyers resulting in a shorter time on the market and most likely a higher sales price.
2) Staging: Having so many other homes to compete with the Seller must make sure that the property will show its best and make a lasting impression on Buyers. Any of those repairs that have been on your to-do list but you just haven't gotten around to need to be addressed. Work with a Realtor that both recognizes the vital importance of staging and also has experience and training in knowing how to effectively stage properties. Possible staging suggestions may include fresh paint, spruced up landscaping, removing and/or rearranging furniture in order to show more space, etc. A house must be "q-tip clean" and properly staged.
3) Exposure: Having a compelling price and having properly staged the property the last item needed in order to accomplish your selling goal is exposure. Common sense here...the more prospective Buyers that know about your listing the better your chances are of selling in your time-frame and for the highest price. In today's Internet age close to 90% of Buyers go online to find their next home. Anymore print advertising plays a very minimal part in today's real estate business. Be sure to work with a Realtor who understands this and has the knowledge of how to effectively use web-based marketing. You want your listing to be on as many websites as possible. Ask your Realtor, "How are you going to bring exposure to my listing?"
In summary, it's a price-war and a beauty contest out there! Your price doesn't have to be realistic it has to be compelling in this market. Further, your property must be in tip-top shape. Lastly, you want to saturate the internet and let the world know about your listing that is out in front of the wave of competition . Doing these items will help create a sense of urgency so that Buyers will feel they have to put in an offer before someone else does!